Randomized Trialhigh evidence
Medication Samples and Smoking Cessation Among Adults: A Randomized Clinical Trial.
JAMA network open·May 1, 2026·PMID 42101840
Why it mattersMedication sampling is a scalable, low-barrier strategy that could engage smokers who are not actively seeking treatment. This trial provides evidence that varenicline sampling can promote cessation even among those with low motivation, supporting its use in pragmatic, population-level interventions.
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